Navigating FullStory in China: Solutions for Speed and Compliance

An in-depth guide on understanding FullStory, its benefits, and addressing technical and legal issues it experiences in the Chinese landscape.

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FullStory is an innovative digital analytics platform that lets companies capture and understand user experiences on their websites and mobile apps. It provides businesses with insights into users’ on-site behavior, revealing opportunities for improved user interactions and enhanced conversion rates.

Some of the leading companies that utilize FullStory include Shopify, Mailchimp, Wistia, HubSpot, and Rackspace. These are large-scale enterprises dealing with high volumes of user traffic, which emphasizes FullStory’s capabilities in handling substantial data volumes and delivering insightful analytics.

For example, Shopify, a leading e-commerce platform boasting over a million businesses across 175 countries, uses FullStory for data-driven decision making. FullStory gives them insights into user interaction patterns, helping Shopify improve their website performance and user satisfaction.


As potent as FullStory is, it faces specific challenges when implemented within China. Primarily, the issues stem from speed and loading problems sparked by compatibility issues with Chinese internet infrastructure.

The variety and fragmentation of the Chinese internet landscape mean that not all western-grown technologies function optimally without adaptation. According to this source - Link: CDN or 21YunBox: Which one do you need for China?

Moreover, legal and compliance issues frequently arise, rooted in the unique regulatory landscape in China. The government’s stringent control of internet access leads to strict legal requirements for foreign websites and apps. For more on this, refer to the following link - Link: Make Your Site Compliant in China

Lastly, FullStory’s services are based on a cloud infrastructure that relies predominantly on AWS, as mentioned in their official documentation - Link: FullStory Server Infrastructure

Familiarizing with these issues is the first step towards optimizing your FullStory experience to fit the Chinese landscape. Let us help you leap these hurdles and streamline your FullStory experience in China.

Sources to check interesting stats about FullStory:

  1. Builtwith

Most popular social post about FullStory:

  1. Buffer’s Tweet on FullStory


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