Understanding Eloqua and its Challenges in China
Learn about Oracle Eloqua, its vast usage, and the challenges it faces in the Chinese market.
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ABOUT Eloqua
Oracle Eloqua is a powerful and comprehensive Customer Relationship Management (CRM) tool, renowned for its automation capabilities in marketing. Eloqua allows businesses to create personalized campaigns across numerous channels. Its top-notch lead management and scoring capabilities ensure that marketers can identify, track, and nurture leads more efficiently.
Reputable companies like Rosetta Stone, Thomson Reuters, and LinkedIn use Eloqua for their marketing automation. For instance, Rosetta Stone, a language learning technology company, uses Eloqua to manage their marketing operations across 30+ languages in over 150 countries. According to Oracle, Eloqua helped Rosetta Stone improve its email open rates by 50% and click-through rates by 100%.
Eloqua’s wide reach is reflected in its usage stats. According to Datanyze, Eloqua stands tall among the top 5 marketing automation tools, with a market share of 7.47%. A tweet from @OracleMktgCloud, showcasing how Eloqua helped a company increase their conversion rates by 50%, received a considerable number of likes and shares. The appreciation for Eloqua’s capabilities in improving conversion rates goes to show the value that businesses place on effective marketing automation tools.
ISSUES WITH Eloqua IN CHINA
While Eloqua is a powerful tool, it faces considerable challenges in China. The Great Firewall of China, which acts as a internet regulatory mechanism, often disrupts the smooth functioning of foreign software. Eloqua is no exception. Users often face speed and loading issues due to this firewall. As a result, the efficiency of marketing operations can be significantly hampered.
Eloqua, like many international software, is hosted on major cloud infrastructures like AWS, causing further complications. AWS has a limited presence in China, and the data centers it does have are often overloaded, leading to additional speed issues. Moreover, data compliance laws in China mandate that all data generated in China must stay within the country. This can present legal and compliance issues for companies using Eloqua in China.
For more information on Oracle’s infrastructure, you can check the following link:
Link: Oracle Cloud Infrastructure
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