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What is Tencent Video and how to get started

Tencent Video, also known as 腾讯视频, is one of the largest Chinese video streaming websites owned by Tencent.

Homepage of Tencent Video
Homepage of Tencent Video


About Tencent Video

Tencent Video, also known as 腾讯视频, is one of the largest Chinese video streaming websites owned by Tencent.

Launched in April 2011 by Tencent, Tencent Video is now China’s second-largest video-streaming platform, after Baidu-owned iQiyi. The two video-streaming giants in China are constantly competing with each other fiercely.

Its most popular categories include China-made animation shows and TV shows. With over 65% original content produced in-house, it has over 1.268 billion monthly active users and 123 million paid subscribers as of March 2022.

Different advertising formats on Tecent Video
Different advertising formats on Tecent Video


How To Get Started On Tencent Video

Like most video-streaming platforms, Tencent Video provides different advertisement formats, such as bumper ads appearing on the Tencent Video mobile application startup transition page in pictures/videos and short videos before the video content is played.

As popular as Tencent Video is in China, many brands are using it as an effective advertising channel to reach the audience in China.

To advertise on Tencent Video, you may visit their advertising platform to schedule a consultation.

ARTICLES RELATED TO TENCENT VIDEO

PARENT COMPANY

Tencent

OWN BY THE SAME PARENT COMPANY

CATEGORIES
Streaming Video
WESTERN EQUIVALENTS
  • Netflix

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