What is Douyin and how to get started
Douyin, also known as 抖音, is the Chinese version of TikTok owned by Bytedance and China's most downloaded video-sharing platform.
Douyin, also known as 抖音, is the Chinese version of TikTok owned by Bytedance and China’s most downloaded video-sharing platform.
Initially released in the Chinese market in 2016, Douyin is wildly popular, especially in third and fourth-tier cities. It now has over 700 million daily active users as of 2022 and is one of the most popular apps in China.
As the international version of Douyin, TikTok shares the same user interface as Douyin but has no access to each other’s content. Their features are similar but not identical, and Douyin does not operate outside China.
How To Get Started On Douyin
Douyin is commonly used by businesses and brands to gain organic growth by creating content. You can download Douyin to create an account with a phone number. You can also create a business account if you have a China-registered company.
Like most video-streaming platforms, Douyin provides different advertisement formats. You can sign up on ByteDance’s ad platform Ocean Engine, which is also used by other social products by ByteDance.
To get started, you need a Douyin Account to log in at Doujia.