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What is Douyu and how to get started

Douyu, also known as 斗鱼, is one of the largest Chinese videos live streaming service platforms, focusing on esports and online gaming.


About Douyu

Douyu, also known as 斗鱼, is one of the largest Chinese videos live streaming service platforms, focusing on esports and online gaming.

Founded in 2013 and headquartered in Wuhan, China, the live-stream platform provides live content such as games, sports, variety shows, entertainment, and more. It is now the largest gaming live streaming platform popular among esports or gaming influencers in China. As of 2019, Douyu has more than 140 million monthly active users. It got listed on the New York Stock Exchange (Nasdaq) in 2019 and was the largest IPO of any Chinese company on Wall Street that year.


How To Get Started On Douyu

Douyu offers various types of advertising formats and collaboration, including but not limited to:


Landing page ads

Featured on Douyu's website homepage
Featured on Douyu's website homepage


Splash screen ads

Reach users once they open the Douyu app
Reach users once they open the Douyu app


QR code display during live-streaming

QR code will be featured during live-streaming
QR code will be featured during live-streaming

Douyu has partnered with over 400 brands and companies as of 2020, including JD.com, Intel, Ford, KFC, and Unilever. You can find out more information about various forms of partnership at https://e.douyu.com/, or you may email douyu_dsp@douyu.tv for direct communication.

Many brands use Douyu to reach target customers.
Many brands use Douyu to reach target customers.

ARTICLES RELATED TO DOUYU

PARENT COMPANY

Tencent

OWN BY THE SAME PARENT COMPANY

CATEGORIES
Streaming Video
WESTERN EQUIVALENTS
  • TikTok

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