What is Maimai, the Chinese LinkedIn and how to get started

Maimai, also known as 脉脉, is a popular workplace networking platform in China that is often compared to LinkedIn, so called the Chinese LinkedIn.

About Maimai

Maimai, also known as 脉脉, is a popular workplace networking platform in China that is often compared to LinkedIn. Launched in 2013, Maimai has quickly gained a significant user base and is now considered one of the leading professional networking platforms in the country.

LinkedIn, the most popular professional networking platform globally, launched a localized version for the China market back in 2014. However, it only operated for 7 years and closed down in 2021, due to the tight regulatory controls of the internet within the Great Firewall and compliance with local legislation.

Without LinkedIn, Chinese recruitment and networking platforms such as Maimai (脉脉) are better choices for companies and enterprises. It lets you communicate with Chinese professionals more effectively and helps building your brand on these local platforms.

One of the key factors behind Maimai’s success is its focus on helping users connect with others in their professional field. The platform allows users to search for potential connections based on their industry, location, and job title, making it easy to find and connect with like-minded individuals.

In addition to helping users connect with others, Maimai also offers a range of features that are designed to help users build and maintain their professional network. For example, users can create and join professional groups, share industry-related content, and attend networking events.

In addition to its focus on professional networking, Maimai also offers a range of services that are designed to help users manage their career. For example, the platform offers job search tools, career advice, and job listings, making it a valuable resource for anyone looking to advance their career.

Maimai is a valuable tool for anyone looking to build and maintain a professional network in China. With its focus on personal branding, networking, and career management, it offers a range of features that are designed to help users succeed in their professional endeavors.

How To Get Started On Maimai


Step 1. Create a Maimai account with a mobile numer by visiting the official website, then complete the registration process by filling out the required information.

Step 2. Once your account is created, you have to get it verified by providing your legal identification and real name. Then fill out your profile with relevant information about your education, work experience, skills, and interests.

You can also take advantage of Maimai’s features, such as its job search function and CV builder, to enhance your career opportunities and visibility on the platform.


Businesses can use Maimai as a great marketing channel in China since there are more than 110 million users on it. Using Maimai, you can access relevant companies and clients without wasting valuable time finding the right partners through other platforms.

You can contact Maimai’s customer service and open a business account to access all the resource such as talent database, marketing opportunities, etc.

Do not have a Chinese entity, Chinese phone number or Chinese ID? We can help!

Navigating through a local Chinese platform like Maimai might not be as easy as it sounds, and 21YunBox is here to help! Our local experts and experienced operations team can walk you through the process. Meanwhile, we will also bring your company, product, and service into full compliance with Chinese law.

Contact us now to learn more about our solutions for doing business in China legitimately!


Maimai Inc.





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