To successfully publish your game in China and comply with the laws and regulations, we’ve outlined the essential requirements and provided specific guidance to help you navigate the process.
1. Game Startup Procedure
Before the game begins, ensure that a screen displaying the required “Healthy Gaming Advice” is shown:
健康游戏忠告 抵制不良游戏，拒绝盗版游戏。 注意自我保护，谨防受骗上当。 适度游戏益脑，沉迷游戏伤身。 合理安排时间，享受健康生活。
To clarify, here is the translated version. Display the Chinese version on your app:
Health Game Advisory Resist unhealthy games and refuse pirated games. Pay attention to self-protection and be wary of scams. Moderate gaming is good for the mind, while excessive gaming is harmful to the body. Arrange your time wisely and enjoy a healthy life.
After this, a special page must display the game copyright owner, publisher, NPPA game license number (ISBN / GRN), and other approval document numbers as appropriate.
For further information, refer to Method for Determining Illegal and Improper Collection and Use of Personal Information by Apps.
2. Game Content Restrictions
In addition to the types of games that are not allowed, here is a comprehensive overview of in-game content that could lead to rejection of your mobile game license application in China. These restrictions encompass language, script, story, maps and scenes, character designs and models, in-game items, music and sound effects, missions and quests, instructions, and advertisements in your mobile game.
Your mobile game cannot include any content that:
“Opposes the basic principles established by the Constitution” and is interpreted as slandering or demeaning the military, government, socialist principles, Mao Zedong Thought, or the leadership.
“Endangers national unity, sovereignty, and territorial integrity” by misrepresenting Taiwan, Hong Kong, the South China Sea, and China’s established borders and political entities in real or even fictitious maps.
Distorts historical facts about modern, historical, or Imperial China, or portrays its various ethnic groups in a negative light.
Depicts real or fictitious foreign entities invading Chinese territory, embassies, waters, etc.
For a detailed explanation and a thorough list of the 2016 guidelines, refer to our translation of the official 2016 Mobile Game Content Standards.
Note: Leveraging 21YunBox Compliance Suite ensures compliance with content guidelines. We offer APIs to help you audit your content, ensuring accurate information display and masking any “incorrect” information. Contact us to explore our compliance solutions.
3. Social and Communication Elements
If your game allows players to communicate within the game or post messages, you need an established method to control, monitor, and moderate this content. Submit your plan for dealing with reported issues and content takedowns here, and ensure you have filtering software to automatically block harmful and illegal content.
The 21YunBox Advantage
Publishing your mobile game in China requires a Chinese partner, and 21YunBox is the most trusted app and game publisher in the Chinese app market today. We offer generous revenue-sharing models, providing more money and flexibility, even for small and mid-tier mobile games. If your game gains a strong following in your home country, it is likely to reap even greater rewards in the Chinese market.
Contact our English-speaking team today, and let us simplify this intricate process for you.
- How to Successfully Launch Your WeChat Mini Program or Game in China (2023 Updated)
- Achieving China Compliance: A Guide to Filing Trademarks
- Translating Your App for the Chinese Market: A Comprehensive Guide to Ensuring Compliance
- How to Ensure Your Mobile App or Game Complies with Chinese Regulations
- How To Obtain a Mobile App ICP Filing Number in China
- How To Publish My Game In China
- Mobile App ICP Filing Process Unveiled by Ministry of Industry and Information Technology
- How to register a .cn domain?
- Trademark registration in China
- Best CDN for China
- What is the China ICP License, and How do I get one?
- Your Netlify Solution for China
- How To Get an ICP (B25) License In China?
- How Much Does It Cost to Host a Website in China?
- Software Copyright Certificates in China
- Didi fined $1.2 billion for breaking China Data Security Laws
- 5 Obligations You Must Follow To Make Your Website Compliant With Chinese Law
- How to Make Your E-commerce Site Compliant with China's GDPR
- The Impact of China's New Personal Privacy Law on International Organizations
- Untold facts about ICP for China and why you should get it.
- 5 Steps to Make Static Sites Live in China
- ICP Filing (aka Domain Name Filing, Website Filing)
- ICP Getting Started
- Top-level domain Available for China ICP Filing
- DNS Configuration for Sites Deployed with 21YunBox
Unlocking Success: A Comprehensive Guide to B2B Marketing in China
Nov 17, 2023
How to Successfully Launch Your WeChat Mini Program or Game in China (2023 Updated)
Nov 11, 2023
Comprehensive Guide: Testing Your App in China
Nov 1, 2023
Choosing Between CDN and 21YunBox: Navigating the Chinese Market
Oct 27, 2023
Launching Software As A Service (SaaS) In China
Oct 26, 2023