In this article, we will walk you through some speed tests we conducted to determine if Bloomreach works in China or not. Our staff conducted the tests in Shanghai (China Mainland) and Hong Kong (outside Mainland China) and we used 3rd party testing tools to ensure our tests weren’t biased.

By the end of this article, you should have a good understanding of Bloomreach and if it works in Mainland China or not. Also, you can contact us to get a free speed test of your Bloomreach site for China.


What is Bloomreach?

Bloomreach (formerly known as Hippo CMS) is an Enterprise digital experience platform (DXP) for creating relevant, personalized experiences across all channels.

Bloomreach is one of the top Digital Experience Platforms by Forrester Wave in 2021.


Does Bloomreach work in China?

The short answer is no.

Below is the long answer if you want to understand why:

  1. Bloomreach Cloud claims to have Global coverage for your Bloomreach site, but actually, China is not included as we’ll see below.

  2. If your business doesn’t have any legal licenses for your site and content in China, it is operating illegally in China.

Luckily we have put together solutions to make your business and Boomreach site work in China.

Don’t just take our word. Let’s look at some popular websites powered by Boomreach and see how well they work in China


How do we check if a website works in China or not?

There are two tests we need to perform to conclude if a website works in China.

  1. How fast is the site in Mainland China?
  2. Does the website operated by the business comply with the laws in China?

The second part of the test is a must for most businesses or organizations, not optional. If you are unsure why it’s a must, read Untold facts about ICP for China, and why you should get it.


Speed Tests Results

We picked 5 websites from Bloomreach’s global enterprise customers and considered these websites to follow Bloomreach’s best practices.

Then we follow the test questions mentioned earlier for each website and create a report with the following format:

Example speed test results of a fast site in China
Example speed test results of a fast site in China

1. A figure to see how fast the site performs across Mainland China.

This figure basically shows how fast the website loads across Mainland China (green = fast, red =slow)


2. A video to see the site’s performance in China visually.

We made a screen record of the website loading in Shanghai, China. This provides you with an intuitive way to see how fast the site visually loads and understand what people in China actually experience when they visit the website.


3. A yes-no check to see if the site complied with the laws in China.

If the site passes the legal check, it’s a green check. If it doesn’t pass, we will tell you why it doesn’t pass.

Now, let’s dive into the reports for each of the selected businesses using Bloomreach to power their sites.

 

Bloomreach, www.bloomreach.com

To get started, lets take a look at Bloomreach’s own website.

From our speed test, people in China have difficulty viewing the images on the Bloomreach’s website. (that’s what the below figure means, red means unable to display images).

Bloomreach's Access Speed is Slow if Accessible in China
Bloomreach's Access Speed is Slow if Accessible in China

Here is a more intuitive way to see it, we screen-recorded the process when a user browses Bloomreach’s website in Shanghai, click the video below to see it in action:

If you visit www.bloomreach.com under China network conditions, you will see the above

Does the Bloomreach’s website comply with the laws in China?

No. It doesn’t pass our legal check because the business does not have an ICP license displayed at the footer of their website.

If you don’t know what an ICP license is, click here to learn more.

Finding if a website has an ICP license is pretty straightforward, just scroll to the bottom of the page, if you see a number like this (see below Nike’s websites for China), then the business behind the website has an ICP for China. If not, they don’t have it. You can check if your website has it or not.

Below is an example of Nike’s website in China, and its ICP number.

Nike's ICP Number for China
Nike's ICP Number for China





Similarly, we ran the same tests for the rest of the selected Bloomreach user’s websites.

 

Cedar Fair, www.cedarfair.com

Cedar Fair (FUN) is a publicly traded and one of the largest amusement-resort operators in the world, entertaining 26 million guests a year across its 11 amusement parks.

From our speed test, people in China will have difficulty viewing the images and opening them on Cedar Fair’s website (that’s what the below figure means, red means unable to display images).

Images on Cedar Fair's website are not accessible in China
Images on Cedar Fair's website are not accessible in China

Here is a more intuitive way to see it, we screen-recorded the process when a user browses Cedar Fair’s website in Shanghai, click the video below to see it in action:

If you visit www.cedarfair.com under China network conditions, you will see the above

Does the Cedar Fair’s website comply with the laws in China?

No. It doesn’t pass our legal check because the business does not even have an ICP license at the footer of their website.

If you don’t know what an ICP license is, click here to learn more.




 

HellermannTyton, www.hellermanntyton.com

HellermannTyton is a leading global manufacturer of systems and solutions that help world-class customers better manage and identify wire, cable and components.

From our speed test, people in China will have difficulty opening HellermannTyton’s website (that’s what the below figure means, red means unable to display images).

Images on HellermannTyton's website are not accessible in China
Images on HellermannTyton's website are not accessible in China

Here is a more intuitive way to see it, we screen-recorded the process when a user browses HellermannTyton’s website in Shanghai, click the video below to see it in action:

If you visit www.hellermanntyton.com under China network conditions, you will see the above

Does the HellermannTyton’s websites comply with the laws in China?

No. It doesn’t pass our legal check because the international website does not have an ICP license at the footer of their website.

If you don’t know what an ICP license is, click here to learn more.




 

NHS Digital, www.digital.nhs.uk

NHS Digital is the trading name of a Health and Social Care Information Centre, which is a national provider of information, data and IT systems for commissioners, analysts and clinicians in health and social care.

From our speed test, people in China have difficulty viewing the images on the NHS Digitals website. (that’s what the below figure means, red means unable to display images).

NHS Digital's Access Speed is Slow if Accessible in China
NHS Digital's Access Speed is Slow if Accessible in China

To see the site load in action, here is what a normal user would see in China:

NHS Digital's website cannot be reached by the user
NHS Digital's website cannot be reached by the user

Since the website cannot be reached by the user in China, we don’t provide a screen recorded video, even if we did, you will only see a blank screen like the above image.

Does NHS Digital’s websites comply with the laws in China?

No. It doesn’t pass our legal check because the website does not even have an ICP license at the footer of their website.

If you don’t know what an ICP license is, click here to learn more.




 

Sabra, www.sabra.com

Sabra Dipping Company is a U.S.-based company which produces Middle Eastern-style and other food products, including hummus and guacamole. It is co-owned by PepsiCo and the Strauss Group.

From our speed test, people in China will have difficulty viewing the images and opening Sabra’ website (that’s what the below figure means, red means unable to display images).

Sabra' websites speed test across China
Sabra' websites speed test across China

Here is a more intuitive way to see it, we screen-recorded the process when a user browses Sabra’s website in Shanghai, click the video below to see it in action:

If you visit Sabra' site under China network conditions, you will see the above

Does Sabra’ website comply with the laws in China?

No. It doesn’t pass our legal check because the business does not even have an ICP license at the footer of their website.

If you don’t know what an ICP license is, click here to learn more.




In short, if your business is going to China, make sure your website passes the two tests we mentioned above to have a fast speed of first load and good viewing and browsing quality for your users in China.

Reducing page load time by 0.1 seconds will increase the conversion rate by 8%.

Google, Deloitte

If you need help going to China, please contact us, we are happy to help.


Ready To Make Your Bloomreach Site Work in China?